is not seen as a materialistic status symbol (that comes in the case you buy for your iPhone) but rather a necessity. Older generations remember a time in which modern technologies were not available, and thus are now seen more as conveniences and luxuries that we may begrudgingly admit are more and more difficult to live without. But, for Millennials, items such as cell phones, computers, MP3 players, and the like are givens. Millennials also take the Xers’ sense of individualism and freedom a step